The fashion icon Edward Enninful on Modern Britain: 'A Decline in Tolerance' Than We Were Decades Ago.
A serendipitous meeting on the London Underground in 1988 altered the path of a teenage Ghanaian immigrant to Britain. Scouted as a model, Edward Enninful was rapidly ushered into the London's buzzing 1990s cultural landscape, evolving from model to stylist and, while still a teenager, becoming the fashion director of i-D magazine.
"That era was the zenith of the Young British Artists – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I knew we’d be great friends. We all socialised across disciplines. Friday bled into Saturday into Sunday. I long for that rawness."
While Enninful may seem wistful, he is in good company. Recently, a longing look back of the 1990s has become pervasive. However since that time, Enninful believes a noticeable regression. "I believe, we’re less accepting now than we were in the 90s," he observes. "It’s not even this country – it’s everywhere."
A Cultural Backslide
This change is hard to ignore: the growth of populist movements, the backlash against progressive values, and the return of Eurocentric beauty standards. In place of the optimism of the late 90s, currently a more divisive political force stands as a potential leader. Even, the Union Jack, once an emblem of national pride, has returned as a polarising symbol.
For Enninful, the response has always been to promote culture in all its multifaceted forms. This was the guiding principle behind his landmark issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, including a wide range of influential figures from music.
"Those in a position of influence should employ it," he says, discussing those editorial decisions. "People often debate about immigration; I wouldn't be here if Britain was not a welcoming country, if it refused my family a home and an education. That’s the Britain I believed in. I trust this period will pass."
A New Wave of Consciousness
He takes comfort in the younger generation: "They are far more conscious than we were. They analyse implicit prejudice – I had no concept what that was."
The beginnings of his career would forge a trailblazing career characterised by boldness and inclusivity. Enninful set a precedent as the first man, first Black editor, first openly gay person, and first disabled Black gay man to assume the editorship at British Vogue. His leadership featured diverse covers showcasing people of diverse backgrounds, curvy models, an octogenarian, and individuals from all walks of life. Significantly, sales increased.
"When you ignore vast segments of the population, it’s more than that you’re not being inclusive – it’s commercially unwise," he explains.
A New Chapter as a 'Disruptor'
He has recently launched his new venture EE72 and its accompanying magazine, 72, his first major project since departing his former post. He states his aim to continue being a "change-maker".
"I constantly interrogate the established norms. I was raised in a place where Black professionals were the norm – the physicians, the attorneys, the leader. Then we arrived in England, with nothing, and I became the 'other'. I was painfully reserved. My teachers predicted I’d never amount to anything. Me and my brothers were stopped by the police the suspicion laws … this duality gave me a dual identity between worlds."
In contrast to the stereotype of fashion editors as loud and highly strung, Enninful is softly spoken and projects peace. His journey has not been immune to challenges, including well-documented struggles with mental health and substance use.
He has also endured serious health challenges, having undergone several surgeries on his eyes, now leaving him with partial sight. "I endured such a time of fear for two years, away from work, anxious I was going to go blind. It’s comparable to PTSD; you just exist in a state of dread 24/7. I vowed, if this ever passes, I’m just going to pursue all that I was so fearful to do. I’m not going to confine myself to just being an editor or a figure in fashion."
A Foray into Curation
This refusal to fit into a box has led him away from the world that made his name. He is now organising a significant 1990s exhibition at Tate Britain, showcasing work by a host of influential artists and photographers from the era. The show, he notes, aims to capture the decade's artistic collaboration – and highlight those who weren't given adequate attention at the time.
"Galleries sometimes neglected to shine a light on the right artists because they did not have the expected background," he observes.
The magazine 72 itself operates on a different strategy, rejecting traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an experience, a podcast? The magazine is a piece within a broader vision."
A Testament to Resilience
Currently, Enninful stands as one of the world's most powerful industry leaders. His path, he states, is a testament to the power of defying expectations.
How would the younger Edward think of the man he has become? He laughs heartily. "He would be astonished, but he’d be proud. At that time I was sceptical of institutions. I didn't think institutions like Tate were within my reach."
He pauses. "Gratitude is key. We fled, we fled our country. I came close to losing my vision. So there is no room for fear. People have doubted me my whole career. But no obstacle is too great once I’ve decided to do something."